CEO, Saint Lucia Tourism Authority
With more than two decades of tourism and leadership experience, Mrs. Charles-St. Jules has achieved significant success in the hospitality sector and most recently was appointed to the role of Chief Executive Officer at the Saint Lucia Tourism Authority. She served as the USA Account Manager for the Anguilla Tourist Board and has been CEO of global marketing agency PEAEYE7 Marketing International for five years, handling business development and luxury resort marketing throughout the Caribbean, the U.S., and Canada.
Mrs. Charles-St. Jules has deep expertise in setting and executing business strategies across many facets of the tourism industry, including marketing destinations, developing sales programming for luxury resorts, and global travel trade management. An award-winning strategic thinker, she is an accomplished sales leader, research consultant for the Organization of American States, public speaker, and Adjunct Lecturer at Monroe College in New York and University of New Haven, Connecticut.
Mrs. Charles-St. Jules previously held various executive positions at Saint Lucia Tourist Board for nine years including Director of Marketing, and Tourism Planning Officer for the Saint Lucia Ministry of Tourism for two years.
Mrs. Lorine Charles-St. Jules is a graduate of the University of Strathclyde in Scotland, with a master’s degree in International Tourism Development and Sustainability. She also holds a Graduate Certificate in Digital Marketing from Cornell University and a Bachelor of Science Degree in Management and Tourism from the University of the West Indies.
As CEO of the Saint Lucia Tourism Authority, she is responsible for the overall management of the organization including oversight of the development of the Authority’s marketing and destination services, and general administration. She works closely with agencies, institutions, and individuals within the public and private sectors of Saint Lucia and abroad.
Enacted in August 2017 and serving as a statutory arm of the Government of Saint Lucia, some of the core roles of the Saint Lucia Tourism Authority are to operate as the destination’s lead marketing agency through targeted campaigns internationally to showcase Saint Lucia on a global scale, positioning Saint Lucia in traditional markets as well as emerging markets and new growth opportunities.